Top 5 Ways Having Coffee and Tea in the Office Pantry Helps Improve Productivity Among Employees
Introduction
Most companies these days will have a small kitchen or pantry conveniently located within each working floor of their office premises – its presence, and availability, are advantageous from several viewpoints:
Employees can use the fridge to keep their mid-morning/ afternoon snacks and lunches fresh,
A quick catch-up with a workmate while preparing lunch, or while making a cup of tea,
Increases morale within the workforce, assuming the kitchen is always kept clean and freshly stocked with all the necessary amenities.
Would you believe that the employee productivity in the workplace can be improved as much as 46%, by merely drinking the occasional cup of coffee or tea? This article will explain why having coffee & tea in the office kitchen improves productivity among employees – please read on!
Accessibility is Productivity
The chances are that if the workplace does not provide any hot refreshments, or worse, what they do offer you would not give to your neighbours barking dog, then your workers will have to venture outside to the nearest and dearest coffee shop. That involves gathering the coffee/ tea drinking herd, walking over to the coffee shop proprietor, queuing and waiting in line to be served, sitting inside and drinking your bevvies – and then returning to the office. On average, this could take up to twenty five minutes, and if four of you perform this routine and twice a day as well? Ordering your caffeine fix from an online tea and coffee shop can save you time, however the lost working time, and loss in productivity, start to add up. Having instant or ground coffee, and tea bags, in the workplace kitchen provides accessibility; and this enables an employee to return to their workstations sooner rather than later after a coffee break.
Socialising and Networking boosts Productivity
Drinking the occasional mid-morning or afternoon coffee or tea with a valued workmate is excellent for work stress relief, and the perfect opportunity to have a quick laugh. This in turn creates a relaxed work atmosphere, and the mood of the work environment is positive and inducive to collaboration and efficiency.
Regardless of whether it is sharing the latest office gossip or interpreting the latest trends on the FTSE 350 index, the camaraderie spent on those ten to fifteen minutes together has been formally proven to increase not only work productivity, but employee growth potential, resulting in overall higher operating profits for the company.
Caffeine is Healthy – and it keeps your employees Healthy too (so they can work more!)
Scientific proof shows that coffee & tea contain antioxidants and nutrients that boost your health and welfare. And I am sure we all know by now the health benefits of drinking green loose leaf tea. Coffee has also been proven to reduce the risk of certain diseases such as heart disease (especially with women) and Type 2 diabetes. Caffeine increases your metabolism, and it can improve your mood, helping your brain function more effectively and efficiently. Also, the physical motion of making and drinking a hot beverage can provide us with a much-needed workplace pause – especially when facing those fast approaching tight project deadlines.
The National Institute of Occupational Health in the U.S. conducted a study and found that drinking coffee shortly before working on a computer-based office assignment could provide a powerful pain-relieving effect. They also found that drinking approximately two cups of coffee per day can reduce muscle pain by just under 50%.
Therefore:
Always have coffee in the office pantry
Always have tea in the office pantry
Caffeine is the arch enemy of the Afternoon Productivity Slump
Ah, that dreaded afternoon slump… Anyone who has worked in the office environment knows that this phenomenon typically appears between two or three in the afternoon. Your eyelids start to feel heavy, you are finding it difficult to concentrate on that sudden email your manager just sent you, and you realise that you have been staring at your computer terminal for the last five minutes or so doing absolutely nothing. Your motivation is waning, and the countdown to knock-off time has commenced.
I am confident that this is the reason why the afternoon cup of tea was created! This is the best way to beat the afternoon slump and get that caffeine hit in (assuming you can tolerate drinking coffee or tea in the mid-afternoon). Both your morale and mood will improve, and the burst of motivational energy will prepare you for that late afternoon meeting with clients or senior management.
Offering positive work benefits can be beneficial with retaining loyal and high-performing staff, as well as attracting new talent to the workplace. Having coffee & tea available is one of those positive work perks that can improve the happiness levels of your staff, enabling them to maintain or increase their work output. By creating comfortable and encouraging work environments, managers are contributing positively to their employee well-being and satisfaction. A happy and satisfied worker will deliver productive work, and they will be less likely to leave – a low turnover rate means less hiring time and effort which in turn means reduced costs.
Wrapping it all up
A constructive work environment will naturally thrive over time. Positive emotions and well-being improve interpersonal relationships and contribute to increased collaboration and creativity. And the overall outcome will be increased productivity. The availability and accessibility of coffee and tea, by itself, will not increase the P&L margin on your financial reports – what it can provide, and what it can do, is be a stimulus to buffer against lethargy, bolster employee health, and enable them to bring out their best strengths. When an organisation can develop a prosperous work culture that achieves higher levels of organisational effectiveness, they, in turn, improve their customer’s satisfaction, financial performance and employee engagement.
Key Challenges Facing the MedTech Executives in 2021
The COVID-19 pandemic crisis has placed unprecedented challenges and economic strain on the health-care industry. Health systems have provided substantial resources to all manner of COVID-19 response efforts as the infection spreads, and the number of positive cases increases: and unfortunately the rate of positive COVID cases will not decrease anytime soon.
Subsequently, the medical devices industry has suffered under strain to meet the operational challenges for their goods and services from the front-line health-care teams. And when shortages of supplies occur, the requirement, and expectation, is that medical device manufacturers must increase capacity quickly and seamlessly. What health-care workers and their management fail to realize is the time required to expand and build this new capacity in conjunction with government regulation and a global supply chain hampered by lockdown policies.
The unparalleled demand COVID-19 has placed on the need for personal protective equipment (PPE), ventilators, diagnostic tests, and other critical medical supplies has positioned the MedTech industry right in front, and center stage. MedTech leaders are not only analyzing and devising plans to swiftly increase their manufacturing capacity and capabilities, they are searching outside their normal business boundaries to further supplement capacity to meet the needs and requirements. This involves outlining and engaging in partnerships with companies outside of the sector and reviewing the possibilities of open-source equipment design and deployment.
Interestingly, the MedTech industry has been affected by the reduced demand for a portion of their goods and services associated with elective procedures and surgeries. As decreed by government, these types of procedures have been temporarily postponed and canceled so that medical facilities can focus their resources on treating COVID-19 patients. A challenge MedTech leaders will face when the recovery begins will be the resurgent demand for elective procedures, therefore placing strain on their business models and supply chains.
According to a McKinsey report, high demand has impacted MedTech companies in stages:
Existing inventory can often meet the increased rise in demand. When stock shortages eventually occur, manufacturers and distributors can prioritize the remaining stock under ‘protective allocation’ while production can catch up with demand.
Increase manufacturing production rapidly. Existing or risky supply chain bottlenecks will need to be identified and addressed to cope with increased production.
Supply chain challenges can worsen due to lockdowns, temporary plant closures, and travel and trade restrictions. These challenges can widen to items indirectly associated with the products experiencing the initial surge of demand.
As health care organizations respond to the COVID-19 crisis, MedTech leaders have been faced with significant challenges: successfully planning for their organization’s future while ensuring financial sustainability. The pandemic’s economic impact has driven MedTech’s to alter their planning style – scenario planning for multiple unknown eventualities.
When the pandemic eventually abates, what are the key considerations for MedTech leaders on how to successfully navigate post COVID-19 business world? It has been estimated that complete financial recovery for the MedTech industry could take anywhere from six months to two years. Rethinking industry norms will need to be considered when operating successfully in a post COVID-19 busines world.
Virtual Care: The value of virtual care and virtual work has been successfully demonstrated during the pandemic. Prior to the pandemic, virtual health technologies showed great promise but with minimal adoption due to the disruption to implement and deploy, along with the massive financial investment required. MedTech leaders will need to prioritize virtual health technologies as either a supplement or a transition to their core business offerings.
Focus on the Consumer: MedTech leaders have identified consumer trust and safety concerns as a top priority, and the need to provide new communication channels to reach their consumers effectively and efficiently.
Digitization Technology: MedTech leaders will need to allocate capital spending on digital technology such as Cloud infrastructure, robotic process automation (RPA), and artificial intelligence (AI). In order to assist with virtual care, the adoption of these technologies is crucial to deliver that care and consumer focus.
Agile decision-making: Rapid and agile (not to mention courageous) decision-making across the whole organization is required to provide timely and accurate business responses to any crisis. Historically, decision making has been slow within the health care industry – primarily due to conservative management and the organization size and structure. Frontline responses to COVID-19 cannot entertain any delay in decision-making, so the creation of executive command centers with the necessary structure, attendance, and decision-making powers is required. As a result, organizations have the ability to take quick actions on the organization’s finance, technology, operations, and human capital.
Resilient Leadership: In the midst of financial uncertainty and unprecedented challenges, the leadership of MedTech’s has been scrutinized and commented upon like never before. Resilient leadership is the new norm, and this can be seen in the following manner:
Lessons Learned: MedTech leaders need to review their initial responses and planning to the crisis and be deft when assessing their business continuity initiatives along with any pitfalls that have been encountered along the COVID-19 response journey. Share these lessons learned and (now) best practices so overall business improvements can be made moving forth.
Thrive during change: MedTech leaders will need to embrace the challenges and learn to thrive with change. Prioritizing and re-prioritizing will be required when dealing with unexpected changes coping with a pandemic – both for short-term and long-term strategies.
Supply chain: Mitigating the supply shortfall resulting from future COVID-19 infection waves is crucial to aid frontline health-care workers fighting the pandemic. There will need to be a balance between resource availability, the rapid acquisition of raw supplies, and the manufacturing of these materials to provide timely goods and services. Establishing a vigorous and robust supply chain will be critical for both PPE and other standard health-care supplies.
The COVID-19 pandemic has inflicted a substantial crisis in the health care industry. As a result, MedTech leaders will be required to adapt to the necessary changes to meet these challenges quickly. Yes, it has been an overwhelming humanitarian crisis, yet it presents an opportunity to transform healthcare and healthcare delivery. In time the COVID-19 case volumes will subside. Therefore, the MedTech operations will stabilize: the industry will be challenged to deeply rethink their business and operating models to adapt to future healthcare needs.
Understanding and addressing the vulnerabilities that have emerged in the MedTech supply chain is essential as the COVID-19 pandemic continues. While an uncertain future awaits for MedTech companies, it makes more than sound business sense to understand, embrace, and adopt these vulnerabilities to strengthen their supply chain. The supply chain inefficiencies that have been exposed today will only be stronger tomorrow, providing that the harsh lessons learned are heeded and adopted.
There is considerable more work to do and achieve so we can all defeat the virus, and there is no one company or organization that can deliver all the goods, products, and supplies needed to resolve this global pandemic. Only by being unified can we defeat the virus, with intelligent and focused strategies for healthcare production, resource allocation and deployment.
Lithotherapy is an ancient healing technique that depends upon the positive natural energy that is inherent within specific stones and crystals that provide healing capabilities to induce a calm of mind, promote relaxation and instil a sense of peace within people. It is a combination of using stones for massage and chromotherapy (or the stones colours) to cure the mind and body.
Lithotherapy is not just a healing technique, but a worldwide industry with retail sales of crystals contributing more than one billion US dollars per year.
What is Lithotherapy?
The National Geographic cited a scientific study conducted by the University of Wisconsin that acknowledged the existence of the oldest known naturally formed rock fragment called Zircon, which was scientifically dated back to 4.5 billion years ago, and it was discovered in Australia. Zircon is one stone that is usually adopted in lithotherapy, commonly seen as a blue colour, although it can also be found in yellow and shades of brown. Zircon symbolises the inner fire, and it has been used to strengthen the immune system, helping our bodies fight illness and disease.
Long considered an alternative form of medicine, lithotherapy uses the internal energy and colour from certain stones to harmonise the body. Interestingly, the word lithotherapy has its origins in ancient Greek. The Greek words therapia (meaning ‘care’), and lithos (meaning ‘stone’) are combined together to form the word lithotherapy. The literal meaning is ‘the way to care by using stones’.
The lithotherapy healing power and process are as follows: the minerals formed within the stones emit tiny vibrations containing properties that can either reduce or remove both physical and psychologies irregularities within the human body. Either placed at strategic positions along the body (typically placed on the spine, while lying face down on a relaxing massage table) or worn around the neck as pendants, the released vibrations are believed to positively treat internal organs that they harmonise with. The energy released by the stones correlates to their internal chemical composition, their shape and colour.
Lithotherapy has been attributed to creating and maintaining a positive balance between one’s body, mind and spirit. The assistance it can provide can be physical or on a psychological and spiritual level. Lithotherapy has also been used successfully to remove emotional obstacles and assist individuals by providing a heightened awareness to personal discovery.
What are its Origins?
The origins of lithotherapy can be dated back to 500 BC, where observations of different crystals’ healing powers were scribed. Upon severe injury or illness, a particular stone with certain healing powers would heal the ailing individual. The healing method involved wearing amulets, containing these specific stones, around the neck until normal health resumed.
The healing powers of crystals can be traced back to Ancient Egypt and Ancient Greece:
Ancient Egypt
Ancient Egyptians mined crystals make jewellery, and also for their healing abilities,
Healing crystals were used for health and protection,
Amulets that contained healing crystals were worn by ancient Egyptians to signify their status and importance within the community.
Amulets were often worn by the dead (especially mummys) as they believed wearing them would protect them in the afterlife.
Ancient Greece
The word ‘crystal’ comes from the Greek words krýstallos (meaning ‘ice’),
The Ancient Greeks believed that quartz crystals were frozen so solid that they would permanently remain in this state, regardless of the external conditions,
The word ‘amethyst’ comes from the Greek word amethyos (meaning ‘not intoxicate.’) Amethyst was worn by the Ancient Greeks to prevent alcohol intoxication and minimise or eliminate hangovers.
In more recent times in 1609, the court physician to Rudolf II of Germany, Anselmus de Boot, believed that gemstones’ healing presence was due to the presence of either good or bad angels. Good angels would provide an extraordinary power to certain gems, and evil angels would provide temptation into other gemstones and crystals.
What are the Benefits of Lithotherapy?
Human bodies comprise of naturally formed energies, that work harmoniously together to maintain a healthy balance physically and spiritually. The benefit of lithotherapy will provide you with a realisation that you can revitalise yourself and unleash spiritual and physical virtues.
The key benefits that lithotherapy can provide are as follows:
Complete internal revitalising and energising of one’s inner soul and spirit which caused depletion,
The removal of internal emotional turmoil, negative energy and tension that has arisen due to external life circumstances,
The ability to minimise and overcome instances of nightmares or night terrors,
Crystals can also combat evil spirits and spells that have accumulated in the body that have drained energy and caused diseases.
What are the Different Ways to use the Healing Crystals?
There are no constraints on how you use stones for lithotherapy practices, so long as you choose the correct stone for the specific ailment that requires treatment. As crystals can absorb, repel or transmit natural energies, wearing a stone around your neck (in the form of a necklace, or pendant), an earring, rings on your fingers and toes, or an arm amulet is easy and efficient.
You can apply healing stones directly to the part of the body that needs healing – such as placing stones (called ‘laying on of stones’) in a straight line on one’s spine if there is a back ailment that requires attention, while some people hold a crystal during a meditation session to capture the positive radiance that is emitted.
Other ways to use stones is to arrange or place them in a fixed pattern on the floor, forming a shape that is designed to transfer the healing energies from the crystals to oneself. Others sleep with the crystals positioned near the bed, so their powers can work on the mind while asleep to eliminate negative energies associated with daily life stresses. Some practices involved holding the crystal and moving it slowly all over the body, clearing all negative energy as it progresses all over. Some people place them in their workplace to transmit positive energy and enhance their productiveness and improve their career progression capabilities.
Healing Stones used in Lithotherapy
Various types of stones are used in lithotherapy, and they are used for different purposes.
Clear quartz is a potent crystal, used for providing protection, assisting with problem-solving, internal aural cleansing, and aiding the immune system’s rejuvenation. Rose quartz is a symbol of love and harmony. It can assist in embracing love and affection and help resolve any current relationship concerns.
Citrine stone is used to attract wealth and prosperity, soothe and calm any stomach or digestion disorders. When infused with sunlight, it can become a powerful catalyst that can provide energy to boost creativity and positivity concerning the future.
Amethyst is best known to help with energy protection, assist with stress reduction, and provide mood regulation. Amethyst is commonly used for dispersing any negative energies with its internal spiritual properties.
Black tourmaline is a powerful mineral crystal used for energy protection, a negativity energy absorber, and protect oneself from electronic emanations.
Fluorite is useful in removing negative energy, aiding meditation practices and finding spiritual tranquillity.
Jade has a calming effect and is considered perfect for inner self-acceptance and a positive booster to increase your inner creativity.
Turquoise provides you with the ability to interpret and understand your dreams. It can help strengthen friendships and ward off evil energy, giving confidence if needed in public.
Obsidian stone can assist if one is struggling to remove bad habits, can be used to provide serenity, and give insight and clarity for a better future.
Blue zircon is a natural stone, rarely used, but signifies liveliness and brightness. Zircon symbolises the one’s inner fire, and is used to strengthen immune defences and help fight serious illnesses.
Tanzanite is the stone of the family ‘Zo Zosites’ and this gem was once named ‘the blue treasure of Africa’. In lithotherapy, Tanzanite is known to stimulate the imagination and positively act on the brain.
Aquamarine – from the Latin phrase ‘aqua marina’ meaning sea water. The Aquamarine symbolises ‘the sea and the mother’ as well as purity. In lithotherapy it is said that it fights all allergies, heals sore throats, and reduces dental pain. It is also known for its promotion of hearing abilities.
Star Sapphire is one of the most recognised stones by the general public. The nuances of the blue sapphire vary according to its origin. In lithotherapy, it is stated that blue sapphire calms all types of tensions and develops the imagination as well as one’s spirituality.
Conclusion
It is vital to recognise, trust, and learn how to use crystals and minerals for healing purposes. Crystals can enhance one’s natural abilities and capabilities and assist with exploring and reaching our maximum talents. We have noted that different types of crystals have other properties that can help with diverse areas of our lives.
It is sound practice to learn and understand the different properties that crystals can provide to support, and not hinder, any lithotherapy endeavours you are attempting.
5 Best Things To Look Out For At Universal Studios Singapore
Throughout Universal Studios Singapore, you will experience their uniquely created theme zones, where every themed location has been invented after movie world icons and places. There is the well renowned Hollywood Walk of Fame situated in the Hollywood zone. You can also experience walking around the New York zone, where the scenery develops into grand city skylines, including a staged Central station subway entrance. You can also check out a movie set and encounter the destructive force of a simulated hurricane – with the special effects created by the legendary Steven Spielberg.
As this theme park is always crowded, sourcing great deals when obtaining your online tickets is a must – be smart and check out Universal Studios Singapore Tickets, where you can research and purchase coupon codes, online coupons, online vouchers, and so much more.
So why not check out the following list of the five best things to look out for at Universal Studios Singapore.
Absolute Breathtaking Rides
Fabulous Science Fiction City features the legendary Transformers the Ride, which is the ultimate three-dimensional battle ride where you combat those evil forces in battle. You can then move onwards to Ancient Egypt World and encounter scarab beetles and evil mummies all within an indoor roller coaster – in complete darkness!
Live Performances that are simply Spectacular
Live performances and events at Universal Studios Singapore are correspondingly spectacular to watch and see. Your young family will absolutely love the experience at the Shrek Adventure at Far Far Away. This cinematic experience allows guests to feel the action while watching the movie. Just as exciting is the Lost World zone, where The Waterworld production show, which is based on the same-named movie, highlights acrobatic and dangerous stunts and fantastic eruptions and explosions.
Restaurants, Food, and Parades
In between those thrills and spills of attractions and rides, your family will need to replenish their energy levels, so why not step into one of the many themed restaurants spanning the park. The musical beat-inspired Rhythm Truck has an indulgent array of street food available for all tastes, and it is very popular with attendees.
After Dark – Universal Studios At Nighttime
When the sun sets, there is still a load of fun to experience at Universal Studios Singapore. Only recently did Universal Studios extend its operating hours into the evening – called Universal After Hours – which contains thrilling nighttime activities and rides lasting until 10 pm on selected days.
You can purchase tickets purely for the evening shows, so make sure you research obtaining voucher codes, coupon codes, online coupons, and online vouchers when planning your evening experience.
The evening shows are dazzling and fascinating, and here are the three most enjoyable nighttime shows that your family will absolutely adore:
Wings of Time
The Wings of Time show is an exhibition of sound, water, and lighting that is truly magnificent to witness in person. There are two shows scheduled per evening, and it is ideal to arrive early and choose seats around the central rows (if you sit near the front, be prepared to get saturated!). The entire show will last for 20 minutes with the arrangement of lights, music, and water movements.
Crane Dance
Formally classified as the most prominent mechanical dance puppet show globally, the Crane Dance portrays a love story about two cranes metamorphosing into real birds. There is only one show scheduled per evening, and it lasts for 10 minutes.
Lake Hollywood Spectacular
The Lake Hollywood Spectacular firework display occurs at the lake towards the edge of Hollywood Boulevard. Starting promptly at 9:30 pm, it will last for approximately five minutes. Finding a location to sit and watch does not require being at the lake – there are plenty of vantage points to see this sensational evening event.
Hollywood Dreams Light-up Parade
This brightly lit parade is a gathering of all your favorite characters walking amongst a parade. Be entertained by Marty from Madagascar prancing to the drumbeat, relish the chase scene of the park rangers from Jurassic Park, and appreciate the wonderland symmetry of Far Far Away.
Meet and Greet with your favorite Cartoon Characters
You can find an assortment of adorable cartoon characters in costume throughout the various zones, who will be more than happy to meet and greet everyone – your children will love them. Make sure to check their daily schedule as they do vary their position throughout the day.
Attracting readers to your website requires more than posting interesting content. Newly websites start with great content, and the challenge is to maintain a steady flow of updates to ensure that not only readers will return, but you can organically increase your reader-base. The other critical activity is selecting the keywords to attract traffic to your website.
Any keyword-related task begins with one key activity – keyword research. Let’s ponder on what we refer to by a keyword. In Search Engine Optimization (SEO), keywords are the words and expressions that online users enter into a search engine browser like Google or Bing.
The search engines’ results one sees following a keyword search are what the search engines interpret as the search intent. Search intent is a fundamental component of keyword research as it enables website owners to plan their content to satisfy your users’ searching needs.
There are steps you can manage to determine the appropriate keywords that will prove prosperous for your SEO articles:
Know and understand your ‘niche’: Enter online forums, ask questions and remember what consumers are looking for about this topic. This information can craft your goals and keywords.
Clearly define your goals: What is your website online for? To teach budding newbies about a topic, or is it for more seasoned readers who want to enhance their knowledge?
Create trial keywords: Understanding your niche and goals, craft your keywords, plainly describe what you are offering, and then brainstorm what users might search for using these initial keywords as a base.
Test your trial keywords with a keyword research tool: There are several exceptional tools available to test keywords and phrases, and you can refine them based on the results.
Return to step 1, and restart: Continuous improvement is needed to refine your keywords – over time your site grows and develops into a side-avenue that will need to be catered for, you might need to review your current keywords – regardless of the reason, it’s always beneficial business practise to improve your keyword searches for your content.
How G7 Training and Certification Works At Your Printing Facility
G7 training and the certification process are a meticulous and labor-intensive endeavor. And typically only the most talented printing industry experts will succeed in achieving the G7 Master qualification.
Print Buyers are Making G7 a Requirement
Print buyers understand that the similarity of the complete visual appearance across all printing products is critical for market adoption and consumer acceptance.
A consistent and constant vibrant color and color management scheme in an organizations visual messaging elucidates a shrewd but powerful communication channel of quality and trust. And it is the opposite that can diminish it – a dwindling loyalty to a brand resulting in consumers potentially rejecting it outright.
When presenting and showcasing your brand, your organization’s color scheme must be uniform, regardless of the printing mechanism that one uses. G7 training can help.
Different printing devices and vendors are likely to produce different marketing products or collateral. The output imagery is at risk of appearing slightly different in appearance. Especially so if the original printing requirements involve intricate and elaborate color schemes.
But if all the printed products have the same gray balance along with a neutral tonality – as defined and implemented by G7 – they will all resemble identical to the human eye. It is for this reason that print buyers are mandating G7 as one of their print buying requirements.
G7 Certification – Deep Dive
‘G7’ is an acronym for grayscale plus seven colors. The G7 certification system program will assess the capability of a printing software package that can precisely calibrate printing equipment to satisfy the G7 grayscale standard definition, using four 1-D curves.
Ideallianceestablished the entire G7 certification process and support the application of the G7 methodology in process control.
Following each G7 certified system is an instruction guide designed to assist producers, and end-users, in the customary use and operation of their now standardized printing systems.
Utilizing a G7 certified system assures the ability to manage and perform a consistent G7 printing workflow, which will develop efficiencies, reduce direct and indirect operational costs, and increase the speed to market of all printed materials.
Key Objectives for G7 Onsite Training and Qualification
Before coordinating G7 training onsite at your printing facility, it is vital to understand – and set – the key objectives of the G7 training and qualification process for your printing team.
An example of a few key G7 training objectives for your organization could be as follows:
It is important to realize that this training exercise is not a one-off training process but a substantial investment for your people and your printing organization. The first objective is to incorporate this G7 mindset into your short and long-term strategic business plans,
G7 upskilling will be a sustainable quality method that will benefit your printing buyers. Make sure your current and future buyers are made aware well before the certification process reaches completion. After successful G7 training, market this notion extensively on all company media channels.
Obviously, the G7 training provider will have a credible training organization with all the necessary training materials and knowledge to train others with.
Prepare for an annual certification and G7 support costs for your printing facilities and equipment. And any changes or modifications to the G7 certification process will require corresponding upskilling activities within your organization.
Typical G7 Training Process at your Printing Facility
From Idealliance, the G7 printer program allows printing providers to dependably and effectively balance the visual appearance of printing multiple devices. This is to ensure all process colors are neutral and adjusted. While also advancing the overall gray balance, color matching, and color stability. G7 is appropriate for printing processes such as inkjet, offset web, offset sheet-fed, and flexo.
A custom week-long onsite courses will improve and update printing workflows. So they adhere to the compliance standards that G7 requires. And all applicable printing operators go through adequate training to achieve and maintain consistency and control with each print run.
Before training occurs, the G7 trainer will assist with preparing a G7 workflow audit for the following items:
Overall printing and press stipulations,
Color measurement and management equipment,
Device process control procedures.
Once the audit has been conducted and reviewed, any necessary advised updates or changes required for G7 training to occur need to be addressed. This pre-training activity will render the ideal conditions to maximize G7 knowledge transfer. And to ensure the right conditions, suitable software, and printing instruments are ready beforehand.
Conclusion
The G7 methodology is not a theoretical concept that has been extensively researched solely by academia. It is a proven process to consistently deliver high quality. The process also delivers a more dependable process control across multiple printing and different packaging operations.
Adoption is strong throughout the United States. Acceptance has been growing in other parts of the world. Within this competitive pandemic economic climate, printing and packaging operations should contemplate investing G7 in their key valuable assets – their printing staff and their printing devices.
If there is any drawback to the G7 method and G7 training, it is that it relies principally on achieving gray balance. If the print image does not hold sufficient grayscale information, the calibration could become inaccurate. Likewise, offset printing may be difficult to balance the grayscale. Because it involves a process called ‘wet-trapping’ – leading to inconsistent and irregular dark tones appearing in the final printed output.
Allan Gurganus and I grew up, thirty years apart, in the small town of Rocky Mount, situated on the Tar River in eastern North Carolina. A life-size portrait of Gurganus hung in our local library’s entryway, and I used to leaf through a copy of his best-known novel, “Oldest Living Confederate Widow Tells All,” while waiting for my piano lessons to start. (Gurganus knew my music teacher, Gene Featherstone, socially. “A sweetheart,” he assured me.) For me, Gurganus was proof that you could come from the place where I lived—a place steeped in propriety, religion, and tradition—and become a writer.
After high school, Gurganus studied painting at the University of Pennsylvania and the Pennsylvania Academy of the Fine Arts, but he dropped out, and, with the Vietnam War on, became eligible for the draft. He ended up an enlisted man, assigned to the U.S.S. Yorktown. After three years of service, he went to Sarah Lawrence, and studied with Grace Paley, and then to the Iowa Writers’ Workshop, where his teachers included Stanley Elkin and John Cheever. Cheever sent one of Gurganus’s stories, “Minor Heroism,” to The New Yorker, which published it, in 1974, when Gurganus was twenty-six. It has been described as the magazine’s first work of fiction to feature a gay character.
Gurganus moved to Manhattan in 1979. “Oldest Living Confederate Widow Tells All,” which is narrated by a ninety-nine-year-old woman who married a veteran of the Civil War when she was fourteen, was published ten years later. It sold more than four million copies and remained on the Times’ best-seller list for eight months. Gurganus’s work is socially incisive, tender, and erotic; race, sexuality, Southern masculinity, and the Church continually engage him. Le Monde called him “a Mark Twain for our age, hilariously clear-eyed, blessed with perfect pitch.”
He spent fifteen years in New York. During the aids epidemic, he lost friends and lovers, many of whom he remembers in his second novel, “Plays Well with Others.” He has also published a novella and three collections of stories. About thirty years ago, he returned to North Carolina, moving into a home in the historic district of Hillsborough. When my first book came out, he sat in the front row at a reading in Chapel Hill, and invited me and my two children to visit his house. Recently, I went to see him there again. It is a convention of treasures: William Morris wallpaper, ancestral oil paintings, stained-glass windows sourced from a demolished Gothic church, and a portrait that once hung in the actress Cécile Sorel’s Paris apartment. We spent two days together, and later I called him on the phone and we talked some more. Our conversations have been edited for length and clarity.
Your house is extraordinary. The aesthetic feels entirely your own.
What brought you to Hillsborough?
I guess Hillsborough did. I left New York City after a funeral. My last lover-slash-friend, who’d been suffering from aids, died at thirty-two. At his burial, I looked back at the city in the distance. I thought, Now I don’t have anything to do this afternoon. This is the end of the line. Everyone I’d been taking care of had died. I saw my opportunity to get out. It was a relief to feel that it was over.
North Carolina was the only place I could think of—it was an automatic setting. I knew what bloomed and what I could and couldn’t expect from nature. It was almost as if I was being assisted by some of the forces I had lost to the pandemic.
Chapel Hill was too expensive. I needed a fixer-upper, another patient but one that could be resuscitated. On a village side street, I saw a manse that hadn’t been painted in thirty years, and a woman sweeping the sidewalk with a broom. It had three-inch bristles. She had no teeth but maintained a façade of respectability via the broom. I said to my friends—whoever gets that house will be the luckiest person on earth. Six weeks later, I owned it.
I settled in, expecting to be Henry David Thoreau in his worst mood. I had come to hide. Someday, I might regroup, regather myself. But people bring you casseroles and cakes and ask after your politics; before you know it, this little town has pulled you back into the enormous world again.
Was it difficult being one of the high-profile, liberal characters in a Southern village?
Living with people has a way of taking the edge off the extremes of belief. There was never anyone who threw rocks at my window. I was a native, after all. They just considered me eccentric—but I tried not to scare the horses.
You titled your first story collection “White People.” How did readers respond to that title?
I’d always been told to write about what I know. And, if I know anything about anything, it’s a scrap or two about white people. How we are obsessed by rules but attracted to leaders who break them best. How we take pride in all our ancestors accomplished but accept no blame for everything they got wrong. As you remember, Rocky Mount was and is sixty-per-cent African American, so our childhoods accepted that as a universal. Don’t all workers come by bus from one side of town to clean and cook for the other? The employed made life seem possible and dignified for the employers. This was as acknowledged if ignored as oxygen is acknowledged and ignored.
The book’s original cover, brilliantly designed by Chip Kidd, understood this. It was ninety-per-cent black with delicate white lettering, formal as a wedding invitation. It made an ironic statement, hinting that this comic fiction was a kind of deranged “how-to” handbook on maintaining Caucasian standards! It seemed funny at the time.
You appear to like old things.
My house is not a museum. It’s less about ownership, more a form of foster care. Being seventy-five myself now, I’ve become a snob for excellent usage, noble wear and tear.
Speaking of hard usage, I’m thinking about our birthplace. Like many small towns, it has struggled to thrive in recent decades.
Rocky Mount once had such richness. I still come into town expecting to see 1959—everybody’s farm truck, double-parked. Now you find a hundred empty storefronts. Now it’s like an Edward Hopper painting, stuffed with solitude.
We attended the same high school, Rocky Mount Senior High.
My class was a starter experiment at integration. They sent the most gifted kids from Booker T. Washington. The first day, one student’s locker was smeared with dog shit. I’ve always thought those pioneers were the bravest people I knew—one of five or ten, looking after each other, bearing the pressure of being exemplary.
Yes. My brother is a man of few words, and he still lives in Rocky Mount. He called me as the flood was starting and said, “Come home.” I knew he meant it. I got in my car and drove as close to Rocky Mount as the water allowed.
I was stuck on a bridge, looking out at a devastated landscape. Someone had a motorboat and recognized me as having been vice-president of the student body in 1965 and invited me on board. Only steeples showed above the waterline. Riding down my old street was like being in Venice—the names of each neighbor came clear to me. Water, once considered a luxury, was now pure menace. It was like going home to Pompeii. You saw the way it used to be and the way it was now. You could imagine all those couches, sodden wreckage.
I eventually had to leave—there was no dry place to stay. Almost half the town’s houses were rendered uninhabitable. Hog waste had ruined everything and left everything toxic.
One fact about living in North Carolina—with its hurricanes, floods, and tornadoes, you’ve always got titanic, colossal subject matter.
That story strikes me as a work of climate fiction, the way it honors the flow between person and place.
Yes. All the things we count on as terra firma turn out not to be so firma after all. Disaster throws you back onto your internal resources. You wonder, Are they ever adequate?
Why did your family choose to settle in Rocky Mount?
Those decisions were made long before I had a vote. But, for a writer, there’s no greater gift than being born into a benign, gossipy village, where you’re somewhere between the top and bottom, and endlessly reëvaluating where your station is, day to day. The kind of place where selling the Chevy and buying a Buick can make a gigantic difference in your social standing downtown. It’s such a beautiful petri dish. I’m grateful to have been born there. I wouldn’t have wanted to be born into money in Manhattan, caught in the endless drama of holding on to the apartment or losing it.
My parents lived in a suburban ranch house with a two-acre lawn that had to be mowed constantly, by me, it seemed. My grandfather had a hobby farm six miles out of town in Little Easonburg. We’d go and ride the bowlegged pony and have Saturday lunch. We’d each dig up a sweet potato, put it in a cold stream, then cut it open with our pocketknives and eat it raw.
I’ve never tried one that way.
Do. At the general store near my grandfather’s farm, there’d be a steady gathering of people—Black and white, having conversations out in the open. Sometimes I saw a movie-star-handsome stranger in a white shirt, chinos, and worn shoes. He was clearly a Yankee, listening and soaking it up. Fifteen years later, when I was at college, I took out a copy of “On the Road” and realized I’d seen Jack Kerouac. Turns out his sister, married to a television repairman, lived across the road from our granddad’s acreage. Even though I was growing up in obscurity, here came ghosts and harbingers of a writer’s life.
Were you an old soul as a child?
I think I was and am. I think I’ve been around before. Maybe I needed to repeat a grade?
From our conversations, I know that you and your three brothers all had artistic streaks. I wonder, how were you encouraged to develop an artistic sensibility?
My mother was the encouraging presence. She supplied drawing paper on the breadbox, a staple. But we were only allowed one sheet of paper a day, and we would draw on both sides. We learned to turn our mistakes to advantage—a good skill in art and life.
My father was less supportive, once destroying a painting of mine before I could place it in an art show. So I was caught between nurturing forces and destructive religious tantrums.
How did the requisite, insistent spirituality of eastern North Carolina affect you and your work?
There was a contest between my parents: which church we four boys would attend. My mother had been born in Chicago to an upper-middle-class universalist tradition, nearly Quaker. My father and his family were beer-drinking, cigarette-smoking party people until they all got saved one weekend by door-to-door Baptists. They all came down with it, like they had the flu. And they never recovered.
My father’s best friend was Jesus Christ. Dad had no local male friends. But, when he talked about Jesus, his eyes would fill with tears. Dad was a humble and weakened animal when Jesus’ name arose. My brothers and I were jealous of Jesus. He got the best half—we got the discipline.
I felt unchallenged by the Presbyterian hymns and embarrassed by the bebop of the Baptists. We seemed to live at church. I memorized the catechism, read “at” the Bible, and adored the stories. I grew up on that stuff and still use it all the time.
I wish there were a secular version.
Maybe Broadway musicals?
It has always seemed to me that the Bible primes us for literary culture—it is full of the grotesque and the passionate. Can you say more about stories or moments you find yourself moved or nourished by?
The Parable of the Prodigal Son has always been my favorite. I love the economy of its presentation. In memory, it’s as complex as a novel. I have a theory that Anton Chekhov loved this passage and learned everything from it. The speed of incident and the depth of emotion seem to suggest his most powerful stories. Maybe I’m drawn to the story because it involves a favorite son and the one left out.
The essentialized language of the King James Version seems to have been encouraged by the conclave that translated it—a scholar was assigned a certain number of words and was expected to stand and read his passage aloud. Any unit of the book that did not receive complete approval was reassigned. So the work has a miraculous orality—a rhythm, a pace, the urgency of a told secular tale.
We both embrace and reckon with our Southern backgrounds in our work, but do you ever find it limiting to be regionalized?
If everybody is from somewhere, isn’t every writer a regional writer?
But maybe geography is fate. There’s something about your very own landscape. Something about arriving eighty years after a desperate war fought on the ground you know from childhood. There’s something about having slavery as the subject matter front and center—it makes you put up or shut up. In his second Inaugural Address, Lincoln wondered if our nation could ever outlive the curse of slavery. In every region, that question is still being answered.
Can you describe your unexpected military experience during the Vietnam War?
I dropped out of college in 1966, leaving myself vulnerable to the draft. I claimed conscientious-objector standing in a county where there’d never been an applicant. Our local office lost my paperwork twice and I was soon offered a choice: six years in federal prison, without the option of choosing my cellmate, or a tour of military duty in some branch of the service. I was eighteen years old. I had no lawyer. My parents were Republicans. And this is how I found myself as one of three thousand sailors on board the U.S.S. Yorktown.
The U.S.S. Yorktown was three football fields long, and it was floating in the South China Sea. Its toilet stalls had no doors on them. I was sleeping in a room with sixty-five other men, bunks stacked five high. We had no privacy. No dignity. No choices. Assigned haircuts. Your name and serial number stencilled across every article of clothing, to help identify the body.
But I found a library: two thousand books. It adjoined the chapel. Its fiction was arranged in alphabetical order. So I just started with the “A”s. I kept notes. I filled sketchbooks. I maintained a fragile sanity. In art school, I had copied the Old Masters. So now, as a writing reader, I imitated Dickens, Jane Austen, Henry James. This library’s books had likely been selected by a well-meaning committee of admirals’ wives. Many had nautical themes: “To the Lighthouse,” “The Old Man and the Sea,” “Now, Voyager.” Writing fiction of my own, I became a free civilian subject. I could dodge between centuries. And change my gender when necessary. It was a prisoner’s satisfaction. But it helped draw me nearer the victims of this war—a war that, obeying my country’s orders, I was tacitly fighting, making my parents proud. I’d never lived anywhere but among white, straight, middle-class people. At sea, one could not afford to be unpopular. Guys disappeared overnight. Teaching myself how to survive every kind of company made me respect Charles Dickens all the more.
My job: encoding and deciphering secret messages. It seemed typical that serving here to avoid federal prison I’d been granted a top-secret clearance. This left me in a controlled space where no one could approach without giving me time to hide my copy of “Pride and Prejudice.” I was like a monk in a cell a thousand miles due south of Hawaii. All I cared about was what I learned every day at a school that I operated myself. There was nobody to talk to about anything but hot rods and old “I Love Lucy” episodes. But that drove me deeper into my notebooks: my inventions based on earlier experiments by geniuses I loved as honeymooners love honeymooners. Someday this will matter, I told myself. My ambition did not know to be embarrassed. Someday, in peacetime, I’ll find a reader who is stirred by this which I’ve made.
Can you talk about “Minor Heroism,” your first story in The New Yorker, and how it came to be?
Because I’d been such a disappointment to my father, I had to write that story first. I started with my bratty version of him; then added his disturbingly accurate description of me. Gertrude Stein said, “Everybody is absolutely correct.” So the story became a battle with itself that finally allowed for an armistice. “Minor Heroism” was a sample of what I was going to do next.
I submitted it for John Cheever’s class at Iowa. I had worked on it for a year. It was as finished as anything I’d ever done. He secretly sent it to William Maxwell at The New Yorker. Maxwell liked the story and was deeply sympathetic, a martyr to quality. He was extraordinarily careful and patient.
Later, I got more than two hundred and fifty letters from men who’d had problems with their fathers. It didn’t seem to occur to my father that the story might be about him. He chose to see it as an achievement, not addressed to any particular person. It was wonderful that he could consider it a positive step in my life.
And what was working with John Cheever like?
His only teaching had been as a volunteer instructor at Sing Sing prison. At Iowa, he conducted class like a cocktail party—conversational. He was misunderstood by a lot of Midwesterners, but I knew how to talk at parties.
He’d had a heart attack and couldn’t stop drinking, so his family sent him to Iowa in a wild hope that he’d find himself. He lived at the modest university hotel, one step down from the Holiday Inn. He was famous and isolated—invited to dinner at the president’s house but otherwise eating in the student cafeteria. It was a strange exile for him. It had been a while between books.
He was working hard at writing “Falconer.” He drank a lot, but he also got up every morning and wrote at eight. He showed me where in the hotel he stored his book. He put my phone number as the one to call if something happened. I was instructed to save the manuscript. Luckily, I never had to do that.
Ours became a real friendship. We’d take long walks to see the buffalo in the zoo. It was consoling to talk to someone who had written so many beautiful sentences but who was still at it, working to redeem and improve himself, to recover. He was a true mentor.
“Minor Heroism” was published fifty years ago. I wonder what you think about the ways the culture has changed since then.
Everybody knows that something’s different. Even kids sense it. Something overtook us. Even the weather changed. We found ourselves psychically dragged to a whole new part of the woods. In the Before Time, we invented Hollywood and jazz and Apple design. We’d had such energy and natural taste: Henry Ford’s assembly line and James Dean’s bluejeans. The character of Lincoln made manifest by how he stood and looked. We were, as they say, the envy of the world. And our simplicity was earnest. It was unfaked. So where did our standards go? How could we have fallen for a shyster, and a failed one? The opposite of smart and the opposite of honest.
It seemed that some crucial percentage of the intelligent population disappeared overnight. Those people who made the design decisions, the unacknowledged brainiacs, even the employees who remembered the birthdays of their least-loved co-workers—missing in action. How could the superego of a whole nation have fallen asleep all at once?
I have a partial answer regarding this subtraction: aids. Eight hundred thousand dead ones. Otherwise, explain why this country seems suddenly so different, so less good? As one witness to the pandemic, I saw how many great artists and moral powerhouses were lost. I think the texture of American life was coarsened by their radical absence. The questioners, the risk-takers, the artistic promissory notes snuffed out in so few years. Some filter that had been positioned since the founding of our Republic was torn open. And what resulted? Today’s tabloid sewage.
Everything from hat design to ethics were suddenly reshaped by a new set of party-politics influencers, strictly the second tier. Certain righteous ones, just about to make their contributions, were yanked out of action at the worst possible time. We lost so much when we lost those beginning geniuses. So when I think back to the Before, looking from the After of right now, I covet those symphonies not written, art movements that died aborning. What should have become our illustrious history now registers as deficit spending. We all live and feel their losses every day. And a large part of our sadness is being perpetually unable to describe what’s been taken away from us.
There are people who would choose Donald Trump over Abraham Lincoln. And we live with them.
Did you and your father ever heal things between the two of you?
Our connection improved toward the end of his life. It shocked him to see so many of my friends die of aids. As a World War Two veteran, he knew the tragedy of early death. Of course gay people were blamed for aids as if we’d invented it. He once told me how unfair he found that.
Later, he was hospitalized with lung complaints. I booked a flight to Florida. He answered the phone. “Daddy,” I said, “it’s Allan—I’ll be there tomorrow. Can I bring you something?”
He responded very slowly, “I still believe in God. You boys are the best thing that ever happened to me. I love you.” He died two hours later.
At least we’d got that. He had withheld as long as he could.
Two years ago this weekend, GPT-3 was introduced to the world.
You may not have heard of GPT-3, but there’s a good chance you’ve readits work, used a website that runs its code, or even conversed with it through a chatbot or a character in a game.
GPT-3 is an AI model — a type of artificial intelligence — and its applications have quietly trickled into our everyday lives over the past couple of years.
In recent months, that trickle has picked up force: more and more applications are using AI like GPT-3, and these AI programs are producing greater amounts of data, from words, to images, to code.
A lot of the time, this happens in the background; we don’t see what the AI has done, or we can’t tell if it’s any good.
But there are some things that are easy for us to judge: writing is one of those.
From student essays to content marketing, AI writing tools are doing what only a few years ago seemed impossible.
In doing so, the technology is changing how we think about what has been considered a uniquely human activity.
And we have no idea how the AI models are doing it.
Cheaper, faster, more productive
Danny Mahoney’s workmate never leaves, sleeps, or takes a break.
Day after day, the AI writing assistant churns out blog posts, reviews, company descriptions and the like for clients of Andro Media, Mr Mahoney’s digital marketing company in Melbourne.
“Writers are expensive. And there’s a limit to how much quality content a human can produce,” Mr Mahoney says.
“You can get the same quality of content using AI tools. You just get it faster.”
How much faster? About three times, he estimates.
He still has to check and edit the AI-generated text, but it’s less work and he’s cut his rates by half.
In Perth, Sebastian Marks no longer bothers with content agencies at all.
About a year ago, he saw an ad for an AI writing assistant and signed up.
The AI tool now writes pretty much everything for his company, Moto Dynamics, which sells motorcycles and organises racing events.
Its output includes employee bios, marketing copy, social media posts, and business proposals.
“Once we’d started feeding data into it and teaching it how to work for us, it became more and more user-friendly,” he says.
“Now we use it essentially as an admin.”
Millions of words per minute
The particular AI writing tool Mr Mahoney uses is called ContentBot, which like many of its competitors was launched early last year.
“It was very exciting,” says Nick Duncan, the co-founder of ContentBot, speaking from Johannesburg.
The trigger for this explosion was OpenAI’s November 2021 decision to make its GPT-3 AI universally available for developers.
It meant anyone could pay to access the AI tool, which had been introduced in May 2020 for a limited number of clients.
Dozens of AI writing tools launched in early 2021.
LongShot AI is only a year old, but claims to have 12,000 users around the world, including in Australia.
“And there are other products that would have ten-fold the number of clients we have,” says its co-founder, Ankur Pandey, speaking from Mumbai.
“Revolutionary changes in AI happened in the fall of 2020. This whole field has completely skyrocketed.”
Companies like ContentBot and Longshot pay OpenAI for access to GPT-3: the rate of the most popular model (Davinci) is about $US0.06 per 750 words.
We don’t know the current figure, but it would be much higher given the AI is being more widely used.
“It’s been a game changer,” Mr Duncan says.
What about student essays?
There are dozens of AI writing tools that advertise to students.
Among them is Article Forge, a GPT-3 powered tool that claims its essays can pass the plagiarism checkers used by schools and universities.
Demand for the product has increased five-fold in two years, chief executive officer Alex Cardinell says.
“It’s the demand for cheaper content with shorter turnaround times that requires less overall effort to produce.
“People do not want AI, they want what AI can do for their business.”
Lucinda McKnight, a curriculum expert at Deakin University, confirms that students are early adopters of AI writing tools.
“I can tell you without doubt that kids are very widely using these things, especially spinners on the internet.”
Spinners are automated tools that rephrase and rewrite content so it won’t be flagged for plagiarism.
“It can produce in a matter of seconds multiple different copies of the same thing, but worded differently.”
A screenshot of OpenAI’s list of prices for using GPT-3.(Supplied: OpenAI)
These developments are shifting ideas around student authorship. If it becomes impossible to distinguish AI writing from human, what’s the point in trying to detect plagiarism?
“We should be getting students to acknowledge how they’ve used AI as another kind of source for their writing,” Dr McKnight says.
“That is the way to move forwards, rather than to punish students for using them.”
So, can AI write good?
When GPT-3 launched two years ago, word spread of its writing proficiency, but access was limited.
Recently, OpenAI has thrown open the doors to anyone with a guest login, which takes a few minutes to acquire.
Given the prompt “Write a news story about AI”, the AI tool burped out three paragraphs. Here’s the first:
“The world is on the brink of a new era of intelligence. For the first time in history, artificial intelligence (AI) is about to surpass human intelligence. This momentous event is sure to change the course of history, and it is all thanks to the tireless work of AI researchers.”
In general, GPT-3 is remarkably good at stringing sentences together, though plays fast and loose with the facts.
Asked to write about the 2022 Australian election, it claimed the vote would be held on July 2.
But it still managed to sound like it knew what it was talking about:
“Whoever wins the election, it is sure to be a close and hard-fought contest. With the country facing challenges on many fronts, the next government will have its work cut out for it.”
Mr Duncan says you “can’t just let the AI write whatever it wants to write”.
“It’s terrible at fact-checking. It actually makes up facts.”
He uses the tool as a creative prompt: the slog of writing from scratch is replaced by editing and fact-checking.
“It helps you overcome the blank-page problem.”
Mr Mahoney agrees.
“If you produce content purely by an AI, it’s very obvious that it’s written by one.
“It’s either too wordy or just genuinely doesn’t make sense.”
But with proper guidance, GPT-3 (and other AI writing tools) can be good enough for standard professional writing tasks like work emails or content marketing, where speed is more important than style.
“People who create content for marketing tend to use it every day,” Longshot’s Ankur Pandey says.
“Most of the focus of this industry is content writers, content marketers and copywriters, because this is mission critical for them.”
Then there’s coding: In November 2021, a third of the code on GitHub — a hosting platform for code — was being written with Copilot, a GPT-3 powered coding tool that had been launched five months earlier.
US technological research and consulting firm Gartner predicts that by 2025, generative AI (like GPT-3) will account for 10 per cent of all data produced, up from less than 1 per cent today.
That data includes everything from website code and chatbot platforms to image generation and marketing copy.
“At the moment, content creation is mostly using generative AI to assist as part of the pipeline,” says Anthony Mullen, research director for AI at Gartner.
“I think that will persist for a while, but it does shift the emphasis more towards ideas, rather than craft.
“Whether it is producing fully completed work or automating tasks in the creative process, generative AI will continue to reshape the creative industries.
“This technology is a massive disruptor.”
How do AI writing tools work?
Until recently, decent text generation AI seemed a long way away.
Progress in natural language processing (NLP), or the ability of a computer program to understand human language, appeared to be getting bogged down in the complexity of the task.
Then, in 2017, a series of rapid advancements culminated in a new kind of AI model.
In traditional machine learning, a programmer teaches a computer to, for instance, recognise if an image does or does not contain a dog.
In deep learning, the computer is provided with a set of training data — eg. images tagged dog or not dog — that it uses to create a feature set for dogs.
With this set, it creates a model that can then predict whether untagged images do or do not contain a dog.
These deep learning models are the technology behind, for instance, the computer vision that’s used in driverless cars.
While working on ways to improve Google Translate, researchers at the company stumbled upon a deep learning model that proved to be good at predicting what word should come next in a sentence.
Called Transformer, it’s like a supercharged version of text messaging auto-complete.
“Transformer is a very, very good statistical guesser,” says Alan Thompson, an independent AI researcher and consultant.
“It wants to know what is coming next in your sentence or phrase or piece of language, or in some cases, piece of music or image or whatever else you’ve fed to the Transformer.”
At the same time, in parallel to Google, an Australian tech entrepreneur and data scientist, Jeremy Howard, was finding new ways to train deep learning models on large datasets.
Professor Howard, who would go on to become an honorary professor at the University of Queensland, had moved to San Francisco six years earlier, from Melbourne.
He proposed feeding Transformer a big chunk of text data and seeing what happened.
“So in 2018, the OpenAI team actually took Professor Jeremy Howard’s advice and fed the original GPT with a whole bunch of book data into this Transformer model,” Dr Thompson says.
“And they watched as it was able to complete sentences seemingly out of nowhere.”
Transformer is the basis for GPT (which stands for Generative Pre-trained Transformer), as well as other current language models.
Professor Howard’s contribution is widely recognised in Silicon Valley, but not so much in Australia, to which he recently returned.
“In Australia, people will ask what do you do and I’ll be like, ‘I’m a professor in AI’. And they say, ‘Oh well, how about the footy?'” he says.
“It’s very, very different.”
But how does the AI form sentences?
The short answer is that, beyond a certain point, we don’t know.
AI like GPT-3 are known as “black boxes”, meaning it’s impossible to know the internal process of computation.
The AI has trained itself to do a task, but how it actually performs that task is largely a mystery.
“We’ve given it this training data and we’ve let it kind of macerate that data for months, which is the equivalent of many human years, or decades even,” Dr Thompson says.
“And it can do things that it shouldn’t be able to do. It taught itself coding and programming. It can write new programmes that haven’t existed.”
As you might guess, this inability to understand exactly how the technology works is a problem for driverless cars, which rely on AI to make life-and-death decisions.
Meanwhile, new and more powerful AIs are being unveiled almost every week.
“I documented one coming out every 3-4 days in March through April,” Dr Thompson says.
“We’ve now got 30, 40, 50 different large language models [like GPT-3], and sometimes they’re being released weekly.”
GPT-4 is expected to be unveiled within months.
This week, Google’s DeepMind released its most impressive AI yet, called Gato, which is designed to be good at lots of tasks.
Its makers describe it as a precursor to an Artificial General Intelligence (AGI), which is a long-anticipated AI that can understand or learn any intellectual task that a human being can.
In theory, potentially any human occupation could be replaced by an AGI.
“We used to say that artificial general intelligence and the replacement of humans would be like 2045,” Dr Thompson says.
“I’m seeing the beginnings of AGI right now.”
AI tools performing creative human tasks is no longer the stuff of science fiction, or something that will happen in 10 years’ time.
For Danny Mahoney in Melbourne, it’s already begun.
“I think people really underestimate how useful it is at this point,” he says.
“Anybody who spends any significant amount of time on the internet is reading AI content without even realising.”
And there are shadows of uncertainty in another major technological development — writing.
“Writing could’ve been invented many times in many different places,” says Louise Pryke, an ancient history specialist at the University of Sydney.
But she says history points to one place above others, and — though it’s rarely recognised — to one incredible woman.
It also reveals a common thread from ancient history to today: a fear of the new.
From signs to an alphabet
Pictograms kick off the history of writing. They’re representations of things — for example, an image of an ox to depict that animal.
The earliest evidence of this comes from ancient Mesopotamia, roughly equivalent to modern day Iraq, Dr Pryke explains.
These started appearing somewhere around the archaic period, 3500 BCE. Then, around 2900 BCE, they evolved into signs.
“That’s where we start seeing the cuneiform script, which is the oldest known form of writing,” Dr Pryke says.
“Cuneiform is basically the major language of communication in the ancient near east for about 3000 years.”
It’s a transition from recognisable images to something more closely aligned to an alphabet, and it involves “signs which can represent multiple things”, Dr Pryke says.
“You need to have some understanding of the writing in order to be able to decipher them [and] there’s hundreds and hundreds of [signs and symbols], so it’s incredibly difficult to learn.”
Cuneiform writing, seen here on a stone from c3100–2900 BC, Mesopotamia, was incredibly complicated.(Getty: Sepia Times)
This doesn’t stop the early scribes. Cuneiform writing turns up in Sumerian sources and other ancient languages such as Akkadian, Babylonian and Hittite.
Writing along with handicrafts, weaving and making beer were each considered “a precise intellectual skill” and a type of wisdom, and they were all originally associated with women in ancient Mesopotamia.
“Scribal traditions in Western culture are often very much focused on male writers, people like Hesiod and so forth. But in ancient Mesopotamia scribal traditions, there’s a lot of influence from royal women [and] royal religious practitioners,” Dr Pryke says.
Enheduanna wrote hymns to the goddess of love and war, Inanna, and possibly a myth called Inanna and Ebih, as well as a collection of 42 temple hymns.
“So she has all these amazing things. And what’s really cool about Enheduanna is — this is the earliest writer we have written evidence for — but she talked about writing in a way that that is really understandable to modern writers.
“She talked about spending long nights labouring over her creations, how difficult the creative process can be, and her sense of inadequacy in trying to encapsulate complex divine qualities with the written word.”
Even history’s first-known writer had a critic on her shoulder.
‘There are too many printed texts’
From cuneiform, the Old Canaanite script emerged in what we now call the Middle East, around 3,500 years ago. Then, around 10th century BCE, the Phoenician alphabet emerged, to which it’s thought that all known modern alphabets are related.
These developments were happening in parallel to other big changes in how people were living, for example moving towards urban centres.
“The early development of [modern] writing is thought to be powered by economic developments, like people needing to write down more complicated economic transactions as trade is developing,” Dr Pryke says.
But not everyone was excited about the explosion of this new technology.
The proliferation of writing, and of books, concerned ancient Roman philosopher Seneca the Younger. He complained that, “In the reading of many books, there is only distraction”, says US-based researcher and writer Joe Stadolnik, who has written about the history of writing.
And 12th century Chinese philosopher Zhu Xi worried that people would “read sloppily, because there are too many printed texts”, he tells ABC RN’s Counterpoint.
Dr Stadolnik says 14th century poet Petrarch also weighed in claiming that too much literature was “not nourishing the mind … but killing and burying it with the weight of things”.
And in a story reported in Plato’s Phaedrus, the ancient inventor of writing, an Egyptian god named Theuth, proclaims writing as “an elixir of memory and wisdom”.
But, as Dr Stadolnik explains, in Plato’s telling, Thamus, the Egyptian king of the Gods, is not so sure.
Thamus says: “This invention will produce forgetfulness in the minds of those who learn to use it because they will not practise their memory … You have invented an elixir not of memory, but of reminding. And you offer your pupils the appearance of wisdom, not true wisdom, for they will read many things without instruction.”
Dr Pryke says the anxiety Plato wrote about demonstrates that there are “universal anxieties that turn up around new technology”.
But she says this concern of writing belonged to a minority.
“In earlier ancient writing, there seems to be more of an appreciation of how writing skills are a reflection of high status and increased wisdom; [that] the ability to write things down is a way of enhancing our ability to think rather than diminishing it.”
Ancient scribes were “constantly talking about their own status and their own wisdom and the high cultural value of what their writing brings to history”, she says.
That includes ancient writers everywhere from China to Mesoamerica to the Indus River Valley, where early forms of writing existed.
“Writing is one thing that just pops up all over the place,” Dr Pryke says.
It’s all part of its happily murky history.
History’s first named writer
At around 2300 BCE the earliest known writer emerged; an author named Enheduanna.
Her name means “ornament of heaven” and she was a princess and a priestess of the moon god in ancient Mesopotamia, Dr Pryke says.
She’s the first-known recorded writer, but if you haven’t heard of her, you’re not alone.
And Dr Pryke would like to see that change.
“Why don’t we know this? It just drives me nuts,” she says.