Attracting readers to your website requires more than posting interesting content. Newly websites start with great content, and the challenge is to maintain a steady flow of updates to ensure that not only readers will return, but you can organically increase your reader-base. The other critical activity is selecting the keywords to attract traffic to your website.

Any keyword-related task begins with one key activity – keyword research. Let’s ponder on what we refer to by a keyword. In Search Engine Optimization (SEO), keywords are the words and expressions that online users enter into a search engine browser like Google or Bing.

The search engines’ results one sees following a keyword search are what the search engines interpret as the search intent. Search intent is a fundamental component of keyword research as it enables website owners to plan their content to satisfy your users’ searching needs.

There are steps you can manage to determine the appropriate keywords that will prove prosperous for your SEO articles:

1. Know and understand your ‘niche’: Enter online forums, ask questions and remember what consumers are looking for about this topic. This information can craft your goals and keywords.
2. Clearly define your goals: What is your website online for? To teach budding newbies about a topic, or is it for more seasoned readers who want to enhance their knowledge?
3. Create trial keywords: Understanding your niche and goals, craft your keywords, plainly describe what you are offering, and then brainstorm what users might search for using these initial keywords as a base.
4. Test your trial keywords with a keyword research tool: There are several exceptional tools available to test keywords and phrases, and you can refine them based on the results.
5. Return to step 1, and restart: Continuous improvement is needed to refine your keywords – over time your site grows and develops into a side-avenue that will need to be catered for, you might need to review your current keywords – regardless of the reason, it’s always beneficial business practise to improve your keyword searches for your content.